I applaud the marketing genius behind the ALS Ice Bucket Challenge as it has raised both awareness and a whole heap of cash!
However, there is now a darker side to the fun. Some people are choosing to dump the ice water over their ‘beloved’ pet instead.
NOT cool….NOT fun.
This can be very detrimental to the pets health as well as being a big fat shock! Im not going to add links to any of the videos currently doing the rounds as I do not want to give them the time of day and promote them. However they are easily found if you feel the need.
Can you imagine how shocked, upset, angry, confused you would be if you were minding your own business and all of a sudden you were drenched in ice cold water? How would you react?
So, follow the Rabbit Welfare Associations advice and just don’t do it ok!
Where do we start…
Internet sales and ‘free’ advertising has boomed over the past few years. Unfortunately its not just old furniture and games that are on offer. Many of these sites will happily let the general public sell all sorts of animals including rabbits. Hundreds and thousands of rabbits.
Some sellers are more genuine and truly need to re home their pet. However, many ads are actually rabbit breeders that are purely making money in theonline trade of livestock. There are even ads that state they are happy to swap a puppy for a mobile phone! Many of these animals are in bred, ill and often die before their 1st birthday.
This has been a rising problem and luckily, there is now a group of individuals (with representatives from many different animal charities) who are monitoring these sites and sales. The Pet Advertising Advisory Group (PAAG) has set up a list of 18 minimum standards that are endorsed by DEFRA. These standards aim to reduce the amount of unsuitable animal adverts and weed out the ‘bad’ sellers. This does, of course, rely on the selling websites signing up to the minimum standards, monitoring and removing unsuitable posts.
So there is light at the end of the tunnel and changes are slowly being made. However, when Freeads decide to run this kind of Easter Promotion, a lot of good work is undone. The above photo shows the worst kind of message. Cheap to advertise, cheap to buy, single rabbits and very unsuitable hutch accommodation – all perfect for your kids at Easter 🙁
If you agree that pets should not be sold online without the websites and the sellers having to adhere to strict welfare guidelines, then please consider contacting DEFRA, your local council and the individual selling sites to politely point this out.
And of course…boycott the sites that will not comply!