February 25, 2015
We all know that fashion and animal welfare do not often go together well. However, a designer at this years London Fashion Week has taken things a step too far.
Markus Lupfer is a German born designer who is most famous for his knitwear. Sadly, his collections include angora products…but this is not the main point of this post (it just adds to his lack of regard for rabbit welfare).
With a worldwide following that includes celebrities, this fashionista decided to “bring a woodland experience to an urban environment so people could re-connect with nature”…well that sounds alright doesnt it?
But does this LOOK alright?
Markus Lupfer Rabbit Abuse
Cue the glass balls hanging from the ceiling, partially filled with straw and 2 young rabbits dumped inside. Cameras flashing, people laughing, inadequate ventilation, nowhere to hide and no obvious clean source of water, room to move or decent food source. Sounds more like a horror scene for those poor rabbits than a wonderful interaction. Oh and don’t forget the fact that they got plucked out to be held by models for 15 minutes at a time for the photo opportunities.
These poor rabbits look extremely young although Markus Lupher will not declare their exact age. Oh and they were from a breeder, not a rescue, just to add extra insult.
Social media came alive with tweets (@markuslufer) and status’s exclaiming how wonderful this ‘show’ was, how cute the rabbits were, how clever the designer was and how its inspired people to go buy a rabbit *sigh*. Not a second thought was given to the welfare of those poor creatures, hung in a glass bowl for the humans entertainment. Not far off a circus act really.
Section 9 of the Animal Welfare Act 2006 places a duty of care on people to ensure they take reasonable steps in all the circumstances to meet the welfare needs of their animals to the extent required by good practice. This is upheld by the RSPCA and they can prosecute people who are found to breech these conditions. In my opinion, this ‘show’ clearly breaks at least 4 of the 5 freedoms mentioned in the act. For reference, here are the 5 freedoms:
1) Freedom from hunger and thirst.
By providing enough fresh water and the right type and amount of food to keep them fit.
2) Freedom from discomfort.
Making sure that animals have the right type of environment including shelter and somewhere comfortable to rest.
3) Freedom from pain, injury and disease.
By preventing them from getting ill or injured and by making sure animals are diagnosed and treated rapidly if they do.
4) Freedom to behave normally.
By making sure animals have enough space, proper facilities and the company of other animals of their own kind.
5) Freedom from fear and distress.
By making sure their conditions and treatment avoid mental suffering.
Luckily the good people of the world quickly saw the true horror of this publicity stunt and started to retaliate. The social media comments started to turn, welfare questions were asked, responses were sought and the ‘show’ was questioned. The Markus Lupfer facebook page quickly grew with over 60 complaints in a matter of hours. Twitter was also awash with negative comments regarding the debacle. I even had a fashion journalist ask me for more information on the Animal Welfare Act as she was unaware of the problems but wanted to know more.
The turning of the tide has prompted Markus Lupfer to release a ‘legal statement’ with regards to the use of the rabbits. In my opinion, this is a cop out that just forces the ‘blame’ onto the so called animal welfare company that was supposedly present the whole time. I have previously had my doubts about the qualifications of these so called ‘welfare companies’ who attend filming and public appearances to safe guard the animals. This clearly does not happen with rabbits when you consider the last few things like the Mcvities Ad, the PDSA ad and now this fashion extravaganza. If these ‘experts’ truly understood rabbit behavior then these things would not have been allowed to happen.
Markus Lupfer Legal Statement
This is the second time in just a matter of months that a so called ‘artist’ has used live rabbits in an unacceptable way to gain publicity. Anne Imhof presented an art exhibition in the Museum of Modern Art in New York. Giant rabbits were placed in tiny perspex cubes whilst dancers roamed around the cage banging metal rods. Just awful. You can read more about it here.
Anne Imhof Rabbit Abuse. Photo from tumblr
So….let nip this in the bud and get the message out there that animal abuse for the sake of art, fashion or human entertainment is NOT right and will NOT be accepted. Easter is fast approaching and I fear more stunts like this will appear which will also add to the suffering of yet more rabbits being bought on a whim as an Easter gift, many resulting in a silent suffering, tortuous existence.
Please share this information, help to raise the awareness and also consider sending polite complaints to London Fashion Week, Markus Lupfer, Anne Imhof and any other ‘artists’ who deem their work to be more important than animal welfare. Dont forget to also lodge a formal complaint with the RSPCA if you deem any of the 5 freedoms to have been broken (this only applies in the UK. You can contact the SSPCA in Scotland).
Lets shout loud about rabbit welfare and help make a difference.
December 5, 2014
Ok – so we know McVities put profits before people (see the recent round of redundancies just before Christmas time) but apparently they don’t care much for animal welfare either.
Their NEW Christmas ad is out and storming the world as the cutest thing of all time.
McVities Promoting Rabbit Cruelty
This ‘cute’ commercial shows puppies, kittens, bunnies, ducklings and more all looking festive. So what’s wrong with that I hear some say…
Firstly – advertising sweet, baby critters at Christmas time is a sure fire way to get kids in the mood for a new bundle of joy. Xmas lists all over the world will now have livestock added to them (and some Santa’s will have to search very hard indeed for a baby narwhal).
ANIMALS ARE NOT TOYS!
None of the good charities, rescues or veterinary organisations recommend giving pets as presents. In most cases – its a one way ticket to the rescue shelter in the New Year.
Dont Give Pets as Gifts
Secondly – the handling of these poor creatures is awful. Forced to lay on their backs, held by children, wearing clothes and sat in tea cups – do I need to say it again…ANIMALS ARE NOT TOYS! This will ultimately result in some kids (and adults) trying to mis handle their pets to re create a cute photo moment. Stressful for the pet, not fun and not cute.
This nicely leads me on the the third biggest problem. The rabbit. Cute? Yes. Fluffy? Yes. Lots of ‘pester power’ from the children to buy one? Yes. should you buy one? NO!
Rabbits do not make good pets for kids. Period. This particular commercial shows the baby bunny forced to lay on its back on the child’s lap. This is actually called ‘Trancing’ or ‘Tonic Immobility’. It is a hugely stressful state for the rabbit. As a prey species, they pretend to be dead when they think they are being attacked by a predator. They lay there, frozen in fear, heart racing and fearing their death. Still think its cute? Studies have proven that their stress hormone levels also increase at this time (blood cortisol levels). The Rabbit Welfare Association and Fund have been tirelessly fighting to get the right info out into the public space to STOP people from handling rabbits this way. This TV ad has successfully put back all their good work by years! Every filming should have a welfare officer on duty to ensure all animals are treated correctly – I wonder if they had one and if so…I wonder what qualifications they hold as clearly many animals were mishandled here.
And lastly – who wants loads of animal hair on their biscuits anyway?
If like me – you feel the McVities Christmas ad promotes cruel mishandling of animals and encourages the sale of innocent creatures, please consider contacting them to politely let them know. I will be boycotting McVities this year and encourage others to do so. #boycottmcvities
You can also do the same for the advertising agency that created the £1 million ‘masterpiece’ – Grey London and report to the Advertising Standards Agency.
McVities have released the following statement:
“We can confirm that no animals were harmed in the making of the McVitie’s Victoria Christmas ad. We had a professional vet and handlers
on set overseeing all the filming to ensure the welfare of the animals
was our top priority. The professionals on set have confirmed that in
their opinion the rabbit filmed was absolutely not in a state of tonic
immobility or “trancing”; the camera angles used in the filming are
clearly misleading. However, we understand that the ad could mislead
people into thinking that putting a rabbit on its back is recommended,
when this is not the case. We have therefore taken the decision to
remove this scene in the ad as soon as we can. We’d like to thank anyone
who raised this issue with us and would like to remind the public that
they should follow professional advice as to how to best handle animals
in specific circumstances including from The Rabbit Welfare Association
and Fund – www.rabbitwelfare.co.uk.”
September 13, 2014
EDIT July 2018
Oxbow have re-released these and they are now available again.
For many years, rabbit owners have been giving the Oxbow Papaya Fruit Plus tablets to their rabbits to help prevent hairball build up. Although, not scientifically proven to help, the anecdotal evidence and owner testimonials are overwhelming with positive results.
These little tablets contain the active enzymes Papain and Bromelain. These enzymes are thought to break down some of the mucus in the gut. They do not break down the fur itself. It is the mucus that binds the fur together inside the gut and this causes the faeces to get clogged with too much hair. This can show as mis-shapen poops or, if particularly bad, will look like a string of pearls. These are very hard for the rabbit to pass naturally and can cause a gut slow down or blockage resulting in an emergency situation.
String of Pearls Faeces
Unfortunately – Oxbow decided to discontinue these tablets on 1st September 2014 and they have not produced a direct replacement (There are a few still available on Amazon). They now offer the Oxbow Natural Science Digestive Support Supplement which is great…but has not active enzymes in it so is no use for hairball prevention.
But there is another way….
As always, lots of fluids are needed to help a rabbit whilst it is moulting, along with daily grooming. The best brush for rabbits is the cat zoom groom by Kong. It is soft and rubbery so does not hurt or damage the skin like slicker brushes and combs can do. Feed the rabbits their fresh greens / herbs soaking wet as this helps to get more fluids in as well.
Pro C by Vetark is a fabulous product that can be added to the drinking water daily. It contains probiotics that help the gut cope and also extra vitamin C. Rabbits metabolise more vitamin C when they are stressed and moulting is a stressful time. This helps the entire rabbits system cope a bit better during the moult. It can turn the water a shade of green so don’t worry if this happens. Use for a 5-10 day course. This is generally a product that I would always recommend to keep in the cupboard for use at any times of stress of illness.
I have searched around for an alternative enzymatic product and found something that may work. It is a Bromelain supplement called ‘Natures Own’ with no added nasties in it. Each tablet contains 100mg of Bromelain. The Oxbow tablets contained 23mg of Bromelain as well as 2.9mg of Papain and 1-2 tablets could be given daily. This means, if using these ‘new’ Bromelain tablets that are 100mg…you can cut them into quarters thus feeding 25mg per quarter. This can be given as a daily dose and increased to half a tablet (50mg) per day for when the rabbit is moulting.
I MUST stress that I have not tested these tablets in rabbits – but have been looking for an alternative that is as close to the Oxbow tablets as possible. This recommendation is purely based on the fact that these new tablets contain Bromelain in a sufficient dose that almost matches the Oxbow tablets. It is not an exact replacement. You can always discuss this with your vet before use and always stop if any tummy upsets occur.
I would be very interested to hear from anyone does choose to use these and if you notice any improvements.
June 4, 2014
RWAF Vet Membership
Really??? Are you 100% sure???
You may be shocked to find out that not all Vets are well trained in rabbits 🙁 Many can have as little as a 2 week slot for exotics as a whole (including reptiles, birds and small furries). This means that the majority of Vets out there have very little knowledge of rabbits needs, behaviours, ailments and how to treat them correctly.
The Royal College of Veterinary Surgeons (RCVS) released a statement for Rabbit Awareness Week 2014 which briefly explains how vets can be accredited (but this is not species specific). A student Vets training changes depending on which University they attend. Some, Like The Royal Dick in Edinburgh and Bristol University have some VERY rabbit savvy lecturers (Like Anna Meridith, Kevin Eatwell, Brigitte Lord, Emma Keeble, Jenna Richardson and Richard Saunders. This means the graduates have a higher level of rabbit knowledge.
Of course, there are a host of fabulous Veterinary textbooks that are written by top rabbit specialists but not all Veterinary Practices have these in their library.
After graduation, Vets are required to undertake a minimum of 105 hours of training / learning over a rolling 3 year period. There are lots of rabbit courses available and even some FREE ones!
So…what can you do?
Well – a rabbit savvy Vet is worth their weight in gold and it is VITAL that you find one before you need them. For those of you in the UK you can contact the Rabbit Welfare Association and Fund (RWAF) as they hold a list of good rabbit vets located across the whole of the UK.
For those in the USA then you can contact the House Rabbit Association as they hold a USA wide list. This forum, Bunny Lovers Unite, has a list of good rabbit vets worldwide that has been complied by its members experiences.
It is important that you as an owner, understand what makes a good rabbit vet. This will help you to find out if your current vet knows as much as they should to help treat your pet.
1) The most important aspect in my opinion is pain relief. Rabbits are prey species and hide their pain very well. Many, un savvy vets will believe that rabbits do not routinely need pain relief. THIS IS NOT TRUE!!! In most cases a sick rabbit will be experiencing pain and will need a good non steriodal anti inflammatory drug to help control this (Meloxicam is the drug of choice for pain control in rabbits and can be found under the brand names of Metacam, Loxicom, Meloxidyl and others). Although it is not technically licesnsed for rabbits – it can be used under the cascade system and the vet may ask you to sign an ‘off license’ agreement form. Bear in mind that there are hardly any drugs licensed for rabbits (even though almost all of our human and Veterinary medicines have been tested on rabbits at some point). Adequate pain relief should be given routinely after rabbit neutering as well for at least 3 days post op.
2) Never starve your rabbit before an operation. Walk away from any Vet who recommends this! Generally, mammals are starved before an operation (humans included). This is to reduce the risk of the patient vomiting whilst under general anaesthetic. Rabbits cannot vomit so do not have this risk. Also, a rabbits metabolism is high and their guts are sensitive – it is imperative they continue to eat frequently (up to approx 1 hour) before their operation. Also, the Vet should not discharge the rabbit after an operation until it is eating and passing faeces.
3) All rabbits (that are not being used for breeding) should be neutered. Any Vet that disagrees with this fact (especially for female rabbits) is questionable. Female rabbits have an 80% risk of uterine cancer. This is the main reason to neuter (more so than accidental litters). Add to this the fact that un neutered rabbits can display unwanted behaviour changes such as becoming more aggressive and territorial, spraying urine, humping and generally being more stressed. So always spey the females and castrate the males to give them the best chance at a happy healthy life.
Lastly, if you really like your current vet and do not want to change – you can always ask them to contact rabbit specialists if ever your rabbit gets sick. The RWAF offer a Veterinary Membership which practices can sign up to. This give them lots of benefits – one of which is direct access to Richard Saunders who is one of the UK’s top rabbit specialists. Even if your Vet will not sign up to this scheme, many rabbit specialists will offer advice to other Veterinarians for a small fee.
For more info on finding a good UK rabbit savvy vet click here.
For more info on finding a good USA rabbit savvy vet see this article here.
May 16, 2014
I stumbled across this very well written blog piece from Steve Dale in Chicago:
Many topics are covered from the origins of the ‘Easter Bunny’ to the plight of modern day rabbits bought as Easter gifts.
Please pop by and take a read.
May 9, 2014
Good news for Australian bunnies!
Apparently, rabbit meat farms in Oz are struggling to cope with the rising costs of vaccinating their livestock. Quite ironic really considering they regularly release the Calicivirus into the wild to ‘control’ wild rabbit populations.
Just 4 rabbit meat farms now remain out of the 80+ that used to be across the country and it would seem that people attitudes to eating the meat is also changing for the better.
A vaccination can be obtained for pet rabbits in some areas of Australia. Calicivirus is known as Rabbit VHD (Viral Haemorrhagic Disease) in the UK. A simple injection once a year will protect UK pet rabbits from both Myxomatosis and VHD.
Read the full article in ABC News, by Alyse Edwards, here: