February 25, 2015
We all know that fashion and animal welfare do not often go together well. However, a designer at this years London Fashion Week has taken things a step too far.
Markus Lupfer is a German born designer who is most famous for his knitwear. Sadly, his collections include angora products…but this is not the main point of this post (it just adds to his lack of regard for rabbit welfare).
With a worldwide following that includes celebrities, this fashionista decided to “bring a woodland experience to an urban environment so people could re-connect with nature”…well that sounds alright doesnt it?
But does this LOOK alright?
Markus Lupfer Rabbit Abuse
Cue the glass balls hanging from the ceiling, partially filled with straw and 2 young rabbits dumped inside. Cameras flashing, people laughing, inadequate ventilation, nowhere to hide and no obvious clean source of water, room to move or decent food source. Sounds more like a horror scene for those poor rabbits than a wonderful interaction. Oh and don’t forget the fact that they got plucked out to be held by models for 15 minutes at a time for the photo opportunities.
These poor rabbits look extremely young although Markus Lupher will not declare their exact age. Oh and they were from a breeder, not a rescue, just to add extra insult.
Social media came alive with tweets (@markuslufer) and status’s exclaiming how wonderful this ‘show’ was, how cute the rabbits were, how clever the designer was and how its inspired people to go buy a rabbit *sigh*. Not a second thought was given to the welfare of those poor creatures, hung in a glass bowl for the humans entertainment. Not far off a circus act really.
Section 9 of the Animal Welfare Act 2006 places a duty of care on people to ensure they take reasonable steps in all the circumstances to meet the welfare needs of their animals to the extent required by good practice. This is upheld by the RSPCA and they can prosecute people who are found to breech these conditions. In my opinion, this ‘show’ clearly breaks at least 4 of the 5 freedoms mentioned in the act. For reference, here are the 5 freedoms:
1) Freedom from hunger and thirst.
By providing enough fresh water and the right type and amount of food to keep them fit.
2) Freedom from discomfort.
Making sure that animals have the right type of environment including shelter and somewhere comfortable to rest.
3) Freedom from pain, injury and disease.
By preventing them from getting ill or injured and by making sure animals are diagnosed and treated rapidly if they do.
4) Freedom to behave normally.
By making sure animals have enough space, proper facilities and the company of other animals of their own kind.
5) Freedom from fear and distress.
By making sure their conditions and treatment avoid mental suffering.
Luckily the good people of the world quickly saw the true horror of this publicity stunt and started to retaliate. The social media comments started to turn, welfare questions were asked, responses were sought and the ‘show’ was questioned. The Markus Lupfer facebook page quickly grew with over 60 complaints in a matter of hours. Twitter was also awash with negative comments regarding the debacle. I even had a fashion journalist ask me for more information on the Animal Welfare Act as she was unaware of the problems but wanted to know more.
The turning of the tide has prompted Markus Lupfer to release a ‘legal statement’ with regards to the use of the rabbits. In my opinion, this is a cop out that just forces the ‘blame’ onto the so called animal welfare company that was supposedly present the whole time. I have previously had my doubts about the qualifications of these so called ‘welfare companies’ who attend filming and public appearances to safe guard the animals. This clearly does not happen with rabbits when you consider the last few things like the Mcvities Ad, the PDSA ad and now this fashion extravaganza. If these ‘experts’ truly understood rabbit behavior then these things would not have been allowed to happen.
Markus Lupfer Legal Statement
This is the second time in just a matter of months that a so called ‘artist’ has used live rabbits in an unacceptable way to gain publicity. Anne Imhof presented an art exhibition in the Museum of Modern Art in New York. Giant rabbits were placed in tiny perspex cubes whilst dancers roamed around the cage banging metal rods. Just awful. You can read more about it here.
Anne Imhof Rabbit Abuse. Photo from tumblr
So….let nip this in the bud and get the message out there that animal abuse for the sake of art, fashion or human entertainment is NOT right and will NOT be accepted. Easter is fast approaching and I fear more stunts like this will appear which will also add to the suffering of yet more rabbits being bought on a whim as an Easter gift, many resulting in a silent suffering, tortuous existence.
Please share this information, help to raise the awareness and also consider sending polite complaints to London Fashion Week, Markus Lupfer, Anne Imhof and any other ‘artists’ who deem their work to be more important than animal welfare. Dont forget to also lodge a formal complaint with the RSPCA if you deem any of the 5 freedoms to have been broken (this only applies in the UK. You can contact the SSPCA in Scotland).
Lets shout loud about rabbit welfare and help make a difference.
December 5, 2014
Ok – so we know McVities put profits before people (see the recent round of redundancies just before Christmas time) but apparently they don’t care much for animal welfare either.
Their NEW Christmas ad is out and storming the world as the cutest thing of all time.
McVities Promoting Rabbit Cruelty
This ‘cute’ commercial shows puppies, kittens, bunnies, ducklings and more all looking festive. So what’s wrong with that I hear some say…
Firstly – advertising sweet, baby critters at Christmas time is a sure fire way to get kids in the mood for a new bundle of joy. Xmas lists all over the world will now have livestock added to them (and some Santa’s will have to search very hard indeed for a baby narwhal).
ANIMALS ARE NOT TOYS!
None of the good charities, rescues or veterinary organisations recommend giving pets as presents. In most cases – its a one way ticket to the rescue shelter in the New Year.
Dont Give Pets as Gifts
Secondly – the handling of these poor creatures is awful. Forced to lay on their backs, held by children, wearing clothes and sat in tea cups – do I need to say it again…ANIMALS ARE NOT TOYS! This will ultimately result in some kids (and adults) trying to mis handle their pets to re create a cute photo moment. Stressful for the pet, not fun and not cute.
This nicely leads me on the the third biggest problem. The rabbit. Cute? Yes. Fluffy? Yes. Lots of ‘pester power’ from the children to buy one? Yes. should you buy one? NO!
Rabbits do not make good pets for kids. Period. This particular commercial shows the baby bunny forced to lay on its back on the child’s lap. This is actually called ‘Trancing’ or ‘Tonic Immobility’. It is a hugely stressful state for the rabbit. As a prey species, they pretend to be dead when they think they are being attacked by a predator. They lay there, frozen in fear, heart racing and fearing their death. Still think its cute? Studies have proven that their stress hormone levels also increase at this time (blood cortisol levels). The Rabbit Welfare Association and Fund have been tirelessly fighting to get the right info out into the public space to STOP people from handling rabbits this way. This TV ad has successfully put back all their good work by years! Every filming should have a welfare officer on duty to ensure all animals are treated correctly – I wonder if they had one and if so…I wonder what qualifications they hold as clearly many animals were mishandled here.
And lastly – who wants loads of animal hair on their biscuits anyway?
If like me – you feel the McVities Christmas ad promotes cruel mishandling of animals and encourages the sale of innocent creatures, please consider contacting them to politely let them know. I will be boycotting McVities this year and encourage others to do so. #boycottmcvities
You can also do the same for the advertising agency that created the £1 million ‘masterpiece’ – Grey London and report to the Advertising Standards Agency.
McVities have released the following statement:
“We can confirm that no animals were harmed in the making of the McVitie’s Victoria Christmas ad. We had a professional vet and handlers
on set overseeing all the filming to ensure the welfare of the animals
was our top priority. The professionals on set have confirmed that in
their opinion the rabbit filmed was absolutely not in a state of tonic
immobility or “trancing”; the camera angles used in the filming are
clearly misleading. However, we understand that the ad could mislead
people into thinking that putting a rabbit on its back is recommended,
when this is not the case. We have therefore taken the decision to
remove this scene in the ad as soon as we can. We’d like to thank anyone
who raised this issue with us and would like to remind the public that
they should follow professional advice as to how to best handle animals
in specific circumstances including from The Rabbit Welfare Association
and Fund – www.rabbitwelfare.co.uk.”
October 2, 2014
Last year PETA released a horrifying video of angora rabbits being tortured en mass for the sake of fashion. The video is too upsetting for me to post but you can see it here.
It is estimated there are around 50 million rabbits farmed in China for angora fur and the country accounted for 90 per cent of the 4,700 tons produced in 2012.
Angora ‘wool’ cannot be harvested humanely in the vast quantities needed for designer or high street fashion. Both plucking and shaving of live rabbits is stressful, scary and painful and ultimately unnecessary. Add to this, the awful living conditions these poor creatures have to endure and it culminates in a hideous existence just for the sake of fashion.
I contacted a wide range of high street and designer fashion stores last year asking them a few questions about how and where they source their angora. I also asked them to stop using it and to pledge to NEVER sell it again. Im pleased to say I had a good uptake and the following retailers pledged to never / no longer stock angora:
- Borgeois Boheme
- Calvin Klein
- Elizabetta Italian Scarves, Shawls & Wraps
- Feelgood Handbags
- New Look
- Polarn O. Pyret
- Stella McCartney
- The Range
- Ted Baker
- Tommy Hilfiger
- The North Face
Im pleased to say that ALL of the above companies have stayed true to their word! And many other large retainers have done the same. Please support these retailers and contact them with messages of praise 🙂
However – not everyone is willing to play nice and too many retailers are preferring to put fashion before welfare.
Many companies have tried to be clever and disable the word ‘angora’ in their search bar on their website. Meaning that it would appear that they do not stock angora clothes but if you dig deeper and look at individual items, then angora products are actually still being sold. Others have decided to change the materials listed to ‘wool mix’ in order to disguise the use of angora.
Who Sells Angora?
These are some of the retailers who are currently happy to sell angora products:
Marks & Spencers and Topshop may still be selling angora – PETA says they have pledged to stop but the companies social media responses say they have an ‘ethical sourcing policy’ – so they wont confirm that that do or don’t sell angora.
The worst companies so far…
French Connection clearly dont give a FCUK about rabbits – quite hypocritical really considering they decided to use a cute bunny in their recent store posters! They will not enter into any dialogue with me or many of the others that have contacted them.
FCUK Angora via Twitter
Monsoon are happy to respond to questions via social media…however they just cut and paste the same answer over and over. They state they use ‘humane’ farms but refuse to give any further details.
Jules are another company that happily use the rabbit / hare image for promotion – yet continue to stock angora products and refuse to answer my questions about their suppliers and sourcing methods.
There are of course, other companies out there providing angora products but these 3 have been the worst with regards to replying to my questions over the past year.
If you feel that the agony of angora for fashion should be stopped then please consider doing one or all of the following:
Contact retailers via Facebook (links above), Twitter, Instagram & Pinterest. Leave a polite comment (or review if that option is available) and ask them:
1) Do they source their angora from China?
2) Is this plucked or shaved from live rabbits?
3) Will they consider stopping the use of angora?
You can contact the companies directly via a head office email to ask the same questions.
Ask to speak to a manager to ask the same questions. They may not know the answers but should be able to tell you which of their stock (if any) contains angora and give you contact details of head office.
Obviously – don’t shop in stores that sell angora products and check the labels before making any purchases.
Spread the word!
Lastly – help make a difference by spreading the word that angora clothes = torture not fashion. You can join the Facebook group ‘Against Angora Cruelty’ to keep up to date with the campaign.
Please let me know of any responses you receive.
August 14, 2014
Poundstretcher have just publicly announced that they will be removing all of the horrid rabbit prison hutches from sale with immediate effect.
The Pet Hut, a subsidiary of Poundstretcher, has taken the decision to remove The Rabbit Hutch from all of its stores across the UK with immediate effect. As a supplier of pet products and accessories, we take the welfare of all animals extremely seriously and will not be purchasing this product again in the future.
For all PR enquiries please contact:
0121 236 2132 or [email protected]”
This is a fabulous example of people working together to make a change. Social media is a powerful tool – one that companies often underestimate.
However, for me….the battle may be won but the war still continues. Poundstretcher have still not responded to ANY of my communications and I still have outstanding questions (see previous post).
I also want to find out if The Pet Hut and Poundstretchers will consider working with the Rabbit Welfare Association and Fund to ensure this type of product is never sold in their stores again.
A BIG thank you to everyone that has helped share this message so far – please continue! You can contact Poundstretchers to thank them for removing the Prison Hutch from sale and also politely urge them sign up to the RWAF Retail Charter to ensure they only provide quality items in the future.
And of course….keep checking the stores to ensure they are sticking to their word 🙂
August 8, 2014
Pound Stretchers Rabbit Prison
For just £129.99 you too could be the proud owner of a ‘Deluxe’ rabbit prison :/ Oh wait….why would you want to be…
This awful enclosure was spotted in a Pound Stretcher branch a few days ago. They have a specific part of the store called The Pet Hut which stocks all sorts of bits and bobs for your companion animals. Every penny counts…but apparently rabbit welfare does not.
Smaller than a laboratory rabbits enclosure – this horrible prison is being marketed as a top end treat for your cherished pet. Personally – I don’t even think this is a suitable size to house rats in let alone rabbits. It does not allow a rabbit to participate in its 5 Freedoms (breaking points 2, 4 and 5).
Not only is it TINY! (approx 2ft square) the ramps are so steep and it looks like it has a wire bottom floor. Not good. Most average rabbits couldn’t sit in this comfortably let alone live in it with their friend (as rabbits should live in bonded, neutered pairs).
Many complaints have been made to Pound Stretchers facebook page but unfortunately, rather than replying, they are deleting the majority of the comments. Others are e-mailing the head office and a lucky few have received this reply:
“The Rabbit Hutch has been sourced for our stores from a UK supplier. The legal size requirement for this product has been met by the manufacturer as well as the organizations who set the guidelines.
We have made a decision to not purchase this product in the future for our stores.
Thank you for your time.
Sounds like a cop out to me. Interestingly enough, they have not responded to my questions:
1) Will this item be removed from stock immediately or will it be discounted and placed on sale?
2) What resource did you use for the ‘legal size requirement’ and which organisations did you contact?
3) Do you currently stock any other hutches that are 4ft or smaller?
The Rabbit Welfare Association and Fund are the UK’s leading source of rabbit advice. Funnily enough, they were not contacted by Pound Stretchers with regards to minimum housing guidelines. They run the ‘A Hutch Is Not Enough‘ campaign which strives to educate manufacturers, retailers and the general public as to what enclosures rabbits need to live a happy and healthy life.
Their current MINIMUM guidelines clearly state that the hutch / cage should be at least 6ft x 2ft x 2ft with full time access to an attached run that should be at least 8ft x 4ft.
If you feel, like I do, that Pound Stretchers are promoting animal cruelty by selling this horrendous rabbit prison then please consider doing one or all of the following:
1) Leave a complaint on their Facebook page
2) Leave a 1 star review on their Facebook page
3) Email your complaint to Pound Stretchers
4) Email your complaint to The Pet Hut
5) Boycott your local store
Please do let me know (by using the comments section) if you get any replies.