Their NEW Christmas ad is out and storming the world as the cutest thing of all time.
This ‘cute’ commercial shows puppies, kittens, bunnies, ducklings and more all looking festive. So what’s wrong with that I hear some say…
Firstly – advertising sweet, baby critters at Christmas time is a sure fire way to get kids in the mood for a new bundle of joy. Xmas lists all over the world will now have livestock added to them (and some Santa’s will have to search very hard indeed for a baby narwhal).
ANIMALS ARE NOT TOYS!
None of the good charities, rescues or veterinary organisations recommend giving pets as presents. In most cases – its a one way ticket to the rescue shelter in the New Year.
Secondly – the handling of these poor creatures is awful. Forced to lay on their backs, held by children, wearing clothes and sat in tea cups – do I need to say it again…ANIMALS ARE NOT TOYS! This will ultimately result in some kids (and adults) trying to mis handle their pets to re create a cute photo moment. Stressful for the pet, not fun and not cute.
This nicely leads me on the the third biggest problem. The rabbit. Cute? Yes. Fluffy? Yes. Lots of ‘pester power’ from the children to buy one? Yes. should you buy one? NO!
Rabbits do not make good pets for kids. Period. This particular commercial shows the baby bunny forced to lay on its back on the child’s lap. This is actually called ‘Trancing’ or ‘Tonic Immobility’. It is a hugely stressful state for the rabbit. As a prey species, they pretend to be dead when they think they are being attacked by a predator. They lay there, frozen in fear, heart racing and fearing their death. Still think its cute? Studies have proven that their stress hormone levels also increase at this time (blood cortisol levels). The Rabbit Welfare Association and Fund have been tirelessly fighting to get the right info out into the public space to STOP people from handling rabbits this way. This TV ad has successfully put back all their good work by years! Every filming should have a welfare officer on duty to ensure all animals are treated correctly – I wonder if they had one and if so…I wonder what qualifications they hold as clearly many animals were mishandled here.
And lastly – who wants loads of animal hair on their biscuits anyway?
If like me – you feel the McVities Christmas ad promotes cruel mishandling of animals and encourages the sale of innocent creatures, please consider contacting them to politely let them know. I will be boycotting McVities this year and encourage others to do so. #boycottmcvities
McVities have released the following statement:
“We can confirm that no animals were harmed in the making of the McVitie’s Victoria Christmas ad. We had a professional vet and handlers
on set overseeing all the filming to ensure the welfare of the animals
was our top priority. The professionals on set have confirmed that in
their opinion the rabbit filmed was absolutely not in a state of tonic
immobility or “trancing”; the camera angles used in the filming are
clearly misleading. However, we understand that the ad could mislead
people into thinking that putting a rabbit on its back is recommended,
when this is not the case. We have therefore taken the decision to
remove this scene in the ad as soon as we can. We’d like to thank anyone
who raised this issue with us and would like to remind the public that
they should follow professional advice as to how to best handle animals
in specific circumstances including from The Rabbit Welfare Association
and Fund – www.rabbitwelfare.co.uk.”
I applaud the marketing genius behind the ALS Ice Bucket Challenge as it has raised both awareness and a whole heap of cash!
However, there is now a darker side to the fun. Some people are choosing to dump the ice water over their ‘beloved’ pet instead.
NOT cool….NOT fun.
This can be very detrimental to the pets health as well as being a big fat shock! Im not going to add links to any of the videos currently doing the rounds as I do not want to give them the time of day and promote them. However they are easily found if you feel the need.
Can you imagine how shocked, upset, angry, confused you would be if you were minding your own business and all of a sudden you were drenched in ice cold water? How would you react?
So, follow the Rabbit Welfare Associations advice and just don’t do it ok!
The British Union for the Abolition of Vivisection (BUAV) is today quoted in the Independent in an article which reports that Home Office Minister Norman Baker will today announce a review of Section 24 of the Animals (Scientific Procedures) Act 1986, the so-called secrecy clause, with a view to ending the blanket ban on the Government releasing information about animal experiments into the public domain.
The Liberal Democrat minister added: “It will enable more scrutiny of what’s going on in the name of science.
See the Independent article here: